Named after the Australian lyrebird, the world's greatest mimic — which is the whole idea.
Mark Livings and Carl Hartmann founded Lyre's in Australia in 2019, setting out to build a range that echoed the classic spirits rather than inventing new flavors.
The name is the method. The lyrebird imitates whatever it hears — other birds, a camera shutter, a chainsaw — and the range is built the same way, each bottle answering a spirit a bartender already knows how to use. That is why the labels say Gin Alternative and Dark Rum Alternative rather than inventing a word for what is in them.
The bottles carry the Social Animals, a cast of characters drawn one to a liquid. The range now runs from the spirits through a sparkling Classico to canned cocktails, and the company sells in more than sixty countries.
- Producer
- Lyre's Spirit Co
- Based in
- Australia
- Founded
- 2019
- Founder
- Mark Livings and Carl Hartmann
- Sizes
- 750 mL, 700 mL and 250 mL
- Site
- lyres.co
