Our Story
We’re a small shop that buys everything it sells, tastes most of it, and tells you what’s actually in the bottle.
How it started
Someone wanted a proper glass of wine, without the alcohol
A co-founder’s sister was pregnant, and what she wanted was not a substitute. She wanted the thing itself — something complex and adult and worth opening — without the alcohol in it. What she could find tasted like grape juice.
So we went looking. Most of what we found early on came from European producers who had been taking the problem seriously for years while almost nobody was importing them. That’s still where a lot of the catalog comes from — and The Dry Pour is where we write about how it’s actually made.
Who it turned out to be for
Almost nobody we expected
We assumed we were building a shop for pregnant women. What actually happened is that everybody turned up: people who stopped drinking, people who never started, people who don’t drink on Tuesdays, people who are driving, people whose faith says no, and people who just want the evening to end differently.
We don’t sort them. We describe the bottle and let you decide whether it’s for you — which is also why you won’t find us calling anything healthy, or safe, or good for you. That isn’t a call a shop gets to make.
How something ends up on the shelf
There’s a small team, a lot of opened bottles, and four rules we don’t bend.
We buy it
Everything here is stock we paid for. Nobody buys a place in the catalog, and no producer has ever paid to be recommended.
We taste it
Most of it, anyway. Where we haven’t tasted something, we say so and describe it from the label and the producer instead.
You decide
What suits you depends on what you like drinking, and we can’t taste that for you. Our job is to give you enough to choose.
We print the label
ABV, calories and sugar on every product, exactly as the producer states them — not tidied up, not rounded.
Why you’ll see both 0.0% and 0% on this site
They look like the same number. They aren’t the same claim, and producers use them deliberately — so we print whichever one is on the bottle rather than picking a house style and flattening the difference.
The same goes for the word itself. Non-alcoholic is the umbrella, and underneath it sit drinks made in genuinely different ways: wine that had its alcohol removed, drinks that never had any, and everything in between.
0.0%What a producer prints when they mean effectively none — the standard most alcohol-removed wines and beers are made to.
0%An absolute claim, common on drinks that never contained alcohol at all — like a sparkling tea.
0.5%The legal ceiling for calling something non-alcoholic in the US. Plenty of excellent bottles sit here, and we stock them.
Who you’re buying from
Small enough that you’ll get a real reply
beClink is run by a small team in California. The person who answers your email is the person who chose the bottle, wrote the description and packed the box.
We publish under the name The Dry Pour as well — recipes, guides, and the occasional argument about what “dealcoholized” ought to mean. Same people, same rules.
BeaWondering where to start, or want to know more about a particular bottle? Leave a note and a real person will come back to you.Ask Bea →Have a look at what we’ve got
Wine, spirits, beer, sparkling tea and a growing shelf of things that don’t fit any of those categories. Free ground shipping across the contiguous US, on every order.