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Prima Pave

An Italian brand built by two wine specialists who could not find a bottle worth toasting with.

More about Prima PaveWho they areFrequently Asked Questions

Origin
Italy
Founder
Dejou and Marco Marano

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More about Prima Pave

Who they are

Prima Pavé is Dejou and Marco Marano’s brand. Both are Certified Specialists of Wine who spent a decade building food and wine tourism businesses, working alongside vintners around the world. Dejou started looking for an alcohol-free sparkling while pregnant with their first child, wanted something with the complexity of a real wine, and found the shelf thin.

They took the question to a winemaker in Northern Italy and built a range around it. The fruit is sustainably farmed and comes from three regions: Friuli for the whites and the sparkling blends, Abruzzo for the Montepulciano that colors the rosés, and Puglia for the Susumaniello behind the red. The wines are made as wine first and dealcoholized afterwards.

No sugar or chemicals are added to make up the difference. The range runs from a bone-dry Blanc de Blancs through a creamy Grand Cuvée to a demi-sec rosé, with a still white and a chillable red alongside, and three of them come in single-pour bottles as well as full ones.

definitely more complex than your standard grape juice

Samantha Maxwell, Paste Magazine · read it at the source

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Frequently Asked Questions
Who makes Prima Pavé?

Dejou and Marco Marano, both Certified Specialists of Wine, who spent a decade in food and wine tourism before starting it. Dejou began looking for an alcohol-free sparkling while pregnant and found the shelf thin.

Where does the fruit come from?

Northern Italy, sustainably farmed across three regions, made with a winemaker they took the question to rather than a contract producer.

What does Prima Pavé make?

Sparkling wine, and only sparkling wine. If you want a still red or white, it is not this brand.

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