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How beClub worksThe Dry Pour
What is in these drinks, how they are made, and how to choose. Written by people who buy the catalog and taste most of it.
Read the latestJust published
Recipes & Mocktails
Drinks grouped by the bottle they start from, so you can tell before you read whether you can make one tonight.
All recipesA Chicago brand that builds the bite of a spirit from botanicals instead of taking alcohol out of one.
More about Ritual Zero ProofWho they areFrequently Asked Questions
9
United States
Earthy agave and mesquite smoke, with lime, guava and a peppery finish.
$29.99 - or subscribe and save up to 5%
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Add to cartA round of margaritas, and your agave settled.
$124.99 - or subscribe and save up to 5%
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Add to cartAustralia, United States
Three whiskeys, one tray, one hour to decide.
$79.99 - or subscribe and save up to 5%
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Add to cartUnited States
Vanilla, oak and caramel, finishing on a warmth that carries a stirred drink.
$29.99 - or subscribe and save up to 5%
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Add to cartUnited States
A dark rum profile: ripe banana and burnt orange over clove and star anise.
$29.99 - or subscribe and save up to 5%
FREE shipping
Add to cartAustralia, Spain, United States
Build a rum shelf in one evening.
$109.99 - or subscribe and save up to 5%
Out of stock
Notify me when it’s backUnited States
Bittersweet orange and grapefruit over roasted chicory, with a spiced finish.
$29.99 - or subscribe and save up to 5%
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Add to cartUnited States
Juniper and cucumber with a crisp bite that holds up in tonic.
$29.99 - or subscribe and save up to 5%
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Add to cartUnited States
Gin, Whiskey, Agave Spirit, Rum and Aperitif, enough to cover a classic cocktail list.
$129.99 - or subscribe and save up to 5%
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Add to cartMore about Ritual Zero Proof
Ritual Zero Proof starts from the opposite end to most of the shelf. Rather than making a spirit and stripping the alcohol out, the bottles are built from botanical flavors upward, so nothing is removed at the end. That is why the range is described as alternatives rather than as gin, whiskey or rum: each is designed to stand in for its counterpart pour for pour in a cocktail.
The hard part, by their own account, is the burn — the heat that alcohol gives a drink and that a botanical blend has no obvious way to imitate. Ritual say recreating it is the difficult trick at the center of what they make, and it is the one thing about their process they decline to explain.
The brand is owned by Diageo North America. The range runs to five bottles: a gin, a whiskey, an agave spirit, a rum and an aperitif, each made for mixing rather than for drinking neat.
Spain
A Chardonnay sparkling in the cava mould — straw-gold, a long bead, dry enough to toast with.
$28.00 - or subscribe and save up to 5%
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Add to cartItaly
The still, dry white in the alternativa range, bottled under natural cork.
$25.00 - or subscribe and save up to 5%
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Add to cartFrance
Bodied, structure, generous notes of ripened red fruits and spices with vanilla aromas.
$29.99 - or subscribe and save up to 5%
FREE shipping
Add to cartSpain
A dry Spanish sparkling made the brut way, then dealcoholized.
$25.00 - or subscribe and save up to 5%
FREE shipping
Add to cartIt starts from the opposite end. Nothing is distilled and nothing is removed — the bottles are built from botanical flavors upward, which is why the range is called alternatives rather than gin or whiskey.
No, and Ritual say so plainly. The botanicals printed on the front describe what the bottle tastes of; the actual declaration is on each product page.
Five spirits, each designed to stand in for a counterpart pour for pour in a cocktail rather than to be sipped. There is no Ritual wine and no Ritual ready-to-drink can.
That is the hard part, by Ritual's own account. Alcohol supplies the burn and a botanical blend has no obvious way to imitate it, so building that heat back in is the problem the brand is organised around.
Spirits, Beer & Brands
The rise of mindful drinking has reshaped cocktail culture, and few brands have stepped into the spotlight like Ritual Zero Proof. Their Tequila Alternative is one of the most talked-about non-alcoholic spirits on the market, crafted to capture the vibrant, smoky, and peppery notes of traditional tequila — without alcohol, calories, or sugar. Available now […]
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