Princess Alternativa: Princess was born in 2012 in Verona, Italy, when Mr. Michele Tait drew up a study aimed at lowering the alcohol content of the wines on the market at that time. This idea arises from the increasingly strong consumer need to look for products with a low alcohol content. The initial objective is to reduce the alcohol content of the wine as much as possible, while maintaining its beneficial properties; it is now well known that a glass of wine a day brings benefits at a cardiovascular and cardiovascular level. Princess wants to offer a valid 'alternative' to what the market offers, and this is how the first line called 'non-alcoholic alternative®' was born. We are developing, after a long and careful selection of grapes capable of standing out and representing the excellence of 'Made in Italy' throughout the world, new lines of unique products of their kind.  

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Thomson & Scott Noughty:   Amanda Thomson, CEO and Founder of B Corp Certified Thomson & Scott, has created NOUGHTY, the world’s first premium non-alcoholic wine portfolio.  She was voted one of Business Insider’s Coolest People in Food & Drink 2019 and is leading the global shift to alcohol-free drinking. Raised on a plant-based, no sugar diet by her health-conscious mother, Thomson has always had a keen interest as to what’s in her food.  Formerly an Arts Broadcaster at the BBC, Thomson moved her young family to Paris and studied for her Diploma in Wine at the renowned Le Cordon Bleu School where she was Entrepreneur of the Year 2017 and an EY Winning Woman. Thomson is also a Department of International Trade Export Champion. ‍ NOUGHTY now sells to the world’s coolest bars, restaurants, hotels and spas in key territories including the US, Canada and across Europe.  Some top locations where you can find NOUGHTY served in the UK include The Soho House Group, The Mandarin Oriental, Gleneagles and The Pig Group.