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Princess Alternativa

An Italian producer in the Trentino valley that has been taking the alcohol out of wine since 2012.

More about Princess AlternativaWho they areFrequently Asked Questions

Founded
2012

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Any mix of drinks, from any brand.Counted by listing, however many bottles each holds. Works across the whole shop, sale items included, and only the highest tier counts. The discount applies automatically at checkout.

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More about Princess Alternativa

Who they are

Princess began in 2012 in Lavis, a town in the Trentino valley north of Verona, when Michele Tait wrote up a study on lowering the alcohol in the wines then on the market. He came to the question after years in the cellar and the vineyard rather than from outside the trade, and what he was answering was a demand the shelf was not meeting.

The first bottles still carried a little alcohol, enough to sit under the limit that lets a drink be called analcolica in Italy. The line that carries the name arrived the year after, and it is made the longer way round: the wine is vinified in full and the alcohol drawn out afterwards, without chemical treatment. Princess is direct about what that leaves, and about what it is not, which is grape juice or must.

The name is the Italian word for alternative, and it was chosen to say plainly what the range was for. It runs through still whites, rosés and reds, a set of sparkling Bollicine from dry through extra dry to sweet, and an aperitivo alongside them. All of it is made in Lavis.

From around the shop

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  • Red · 0.0%

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    Pierre Chavin Pierre Zéro Prestige Merlot (750 mL)

    Bodied, structure, generous notes of ripened red fruits and spices with vanilla aromas.

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  • Sparkling · 0.0%

    Spain

    Senorio de la Tautila Espumoso Blanco (750 mL)

    A dry Spanish sparkling made the brut way, then dealcoholized.

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    (9)Rated 4.9 out of 5 from 9 reviews

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  • White · <0.5%

    United States

    Ariel Vineyards Chardonnay (750 mL)

    Tropical fruit and ripe apple over butterscotch and a whisper of oak.

    (3)Rated 5.0 out of 5 from 3 reviews

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Frequently Asked Questions
Is the Princess Alternativa range still available?

The range has been discontinued and beClink is not reordering it. Where a listing still shows as available it is selling through the last of what we hold, and the rest stay up as a record of what the range was.

Who makes Princess Alternativa?

Princess S.r.l., a food producer at Via G. di Vittorio in Lavis, in Trentino. The alternativa mark is theirs and every bottle in the range is made there.

How is the alcohol taken out?

The wine is made in full by ordinary methods first, and the alcohol is drawn out of the finished wine afterwards rather than being prevented from forming. Princess states that no chemical treatment is used at that stage.

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