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Princess Alternativa

Princess was born in 2012 in Verona, Italy, when Mr. Michele Tait drew up a study aimed at lowering the alcohol content of the wines on the market at that time.

This idea arises from the increasingly strong consumer need to look for products with a low alcohol content.

The initial objective is to reduce the alcohol content of the wine as much as possible, while maintaining its beneficial properties; it is now well known that a glass of wine a day brings benefits at a cardiovascular and cardiovascular level.

Princess wants to offer a valid ‘alternative’ to what the market offers, and this is how the first line called ‘non-alcoholic alternative®’ was born.

We are developing, after a long and careful selection of grapes capable of standing out and representing the excellence of ‘Made in Italy’ throughout the world, new lines of unique products of their kind.

 

Princess Alternativa

Princess was born in 2012 in Verona, Italy, when Mr. Michele Tait drew up a study aimed at lowering the alcohol content of the wines on the market at that time.

This idea arises from the increasingly strong consumer need to look for products with a low alcohol content.

The initial objective is to reduce the alcohol content of the wine as much as possible, while maintaining its beneficial properties; it is now well known that a glass of wine a day brings benefits at a cardiovascular and cardiovascular level.

Princess wants to offer a valid ‘alternative’ to what the market offers, and this is how the first line called ‘non-alcoholic alternative®’ was born.

We are developing, after a long and careful selection of grapes capable of standing out and representing the excellence of ‘Made in Italy’ throughout the world, new lines of unique products of their kind.

 

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