Princess was born in 2012 in Verona, Italy, when Mr. Michele Tait drew up a study aimed at lowering the alcohol content of the wines on the market at that time.

This idea arises from the increasingly strong consumer need to look for products with a low alcohol content.

The initial objective is to reduce the alcohol content of the wine as much as possible, while maintaining its beneficial properties; it is now well known that a glass of wine a day brings benefits at a cardiovascular and cardiovascular level.

Princess wants to offer a valid ‘alternative’ to what the market offers, and this is how the first line called ‘non-alcoholic alternative®’ was born.

We are developing, after a long and careful selection of grapes capable of standing out and representing the excellence of ‘Made in Italy’ throughout the world, new lines of unique products of their kind.