Beer
is a popular beverage. No matter who you are or where you’re from, chances are
you’ve tried at least one beer in your life. In fact, the world in general
loves its beer. One stat from
The Economist found that in 2016, the
worldwide consumption of beer was 185
billion
liters. Talk about a lot of beer.
However,
over the past few years, consumption of
alcoholic
beer has been on a decline, while the popularity for non-alcoholic beer has
continued to rise. According to the research institute
IWSR, in 2017, beer consumption
fell by 3.2% per adult. On the other hand, the market for non-alcoholic beer
grew by 5% in 2016 alone, according to research by Euromonitor International in
CNN Money. One report by Research and Research even found that the global
non-alcoholic beer market is expected to experience sustainable growth from the
period of 2017 to 2025.
So
while the global market for alcoholic beer is declining, non-alcoholic beer is
only growing in popularity. Why is this? Let’s dive into why non-alcoholic beer
is so popular.
Probably
the biggest reason non-alcoholic beer is so popular is because it’s a healthier
option compared to its alcoholic counterpart. As
Men’s Health states, sales in alcoholic
beer are dropping “… thanks to education on the health concerns of drinking,
tighter DUI law enforcement and people just plain choosing to spend their time
on stuff other than happy hour and morning after.” There’s no doubt about it:
drinking alcohol simply runs a higher health risk. Multiple research studies
have concluded that alcohol has an overwhelming negative effect on our bodies,
particularly beer, which contains little to no health benefits.
If
you read our article on
Five Negative Effects
Alcohol Has on the Body
, then you know consistently consuming alcohol can lead to:
(1) brain function damage; (2) pancreatitis; (3) liver inflammation; (4)
central nervous system influence; and (5) chronic heart failure. Whenever you
consume alcohol, you run the risk of not only having a terrible night, but also
terribly influencing your health for the rest of your life. As people around
the world are becoming aware of these risks, the rate for alcohol consumption has
decreased, leaving room for non-alcoholic beer to take its place.
Non-alcoholic
beer is the perfect alternative to its alcoholic counterpart. Not only does it
have the same great taste, but it also provides peace of mind for individuals
who wish to avoid alcohol. It runs fewer health risks and has better long-term
effects than alcohol, which has boosted its popularity among traditional beer
drinkers.
In
the past, many have avoided non-alcoholic beer because of its weak flavor or
even watery taste. However, as technology has expanded, so have the brewing
options for non-alcoholic beer, making it better tasting than ever before. As
we described in our article
How It’s Made: Non-Alcoholic
Beer
,
non-alcoholic beer is made through two main techniques: reverse osmosis and
vacuum distillation.
Both
processes help remove the alcohol from the beer mixture without altering any of
the unique flavors in the beer. This keeps the beer’s taste intact, while still
reducing or evaporating the alcohol. It then goes through a carbonation
process, in order to mimic the texture of alcoholic beer, and finalizing the
beer-making process.So while non-alcoholic beer may have been less flavorful in
the past, advanced technology has enabled breweries to improve the process,
creating a better-tasting, more authentic, alcohol-free beer.
So,
why is non-alcoholic beer so popular? Not only does it provide the same great
flavor you know and love from alcoholic beer, but it also greatly reduces any
negative health influences. With non-alcoholic beer, you can relax and have fun
with friends and family, without worrying if you’re drinking too much, without
worrying if you’ll lose control and without worrying if you will need a ride
home.
Instead,
you can feel comfortable and confident in the taste, the fun and your health
throughout the entire evening.
This is
why non-alcoholic beer has become so popular, and why people all over the world
are switching out their alcohol for an alcohol-free alternative. If you want to
see what all the fuss is about, give it a try and see how you enjoy the
non-alcoholic lifestyle.