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Wilfred's

A British aperitif of bitter orange, rosemary, rhubarb and clove, made for a spritz.

More about Wilfred'sWho they areFrequently Asked Questions

Origin
United Kingdom
Founder
Chris Wilfred
Producer’s site
wilfredsdrinks.com

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More about Wilfred's

Who they are

Chris Wilfred started Wilfred's because the alcohol-free options he could find were sweet and not much else. He wanted the drink at the front of an evening — the one poured over ice and lengthened with tonic — to be worth pouring on its own terms.

The botanicals are close to home. Rosemary came from his mother's garden and went into the first test batches; it has stayed the defining note. Bitter orange came from his father's marmalade. Rhubarb and clove fill in behind them.

The result is British rather than Italian in character, and built for one job: a bittersweet spritz, one part aperitif to two parts tonic, over plenty of ice.

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Frequently Asked Questions
Who makes Wilfred's?

Chris Wilfred, in the United Kingdom. He started it after finding the alcohol-free aperitifs available were mostly sweet.

What does it taste of?

Zesty bitter orange and aromatic rosemary lead, balanced with clove and a hint of rhubarb.

How should I serve it?

One part over ice, two parts tonic, with a slice of orange.

Spirits, Beer & Brands

Review of Wilfred’s Non-Alcoholic Aperitif (Perfect for a Zero-Proof Spritz)

A great spritz doesn’t need alcohol. Wilfred’s Non-Alcoholic Aperitif brings the sunshine notes—zesty bitter orange, rosemary, and a whisper of rhubarb—into an elegant 500ml bottle designed for modern, mindful drinking. It’s bright, bittersweet, and unmistakably British—built for a proper spritz, minus the buzz. Meet the brand behind the bottle Wilfred’s is produced in the United […]

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