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NON Drinks

A Melbourne partnership between a chef and an entrepreneur, building drinks from food rather than from wine.

More about NON DrinksWho they areFrequently Asked Questions

Origin
Melbourne, Australia
Founder
Aaron Trotman and William Wade
Producer’s site
nondrinks.com

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Products

More about NON Drinks

Who they are

NON is Aaron Trotman and William Wade. Trotman had spent time in fine-dining kitchens across Europe and came away thinking the problem was not that non-alcoholic wine tasted bad but that it was the wrong idea. Wade had cooked at noma. Between them they set out to build the experience of a wine glass out of ingredients rather than out of wine.

Everything starts from verjus — the juice of unripe Semillon grapes from the Barossa Valley, which brings acidity without fermentation. From there each drink is a recipe: raspberries cold-steeped for two days, chamomile for tannin and a creamy finish, Murray River salt for salinity. Nothing is fermented and nothing is removed.

The numbering is deliberate. Each is an attempt at a different wine occasion rather than a copy of a grape, and the labels list the ingredients the way a fine-dining menu would.

From around the shop

If you like NON Drinks

  • Sparkling · 0.0%

    Spain

    Elivo Zero Zero Deluxe Sparkling (750 mL)

    A Chardonnay sparkling in the cava mould — straw-gold, a long bead, dry enough to toast with.

    • Vegan-Friendly
    • Halal Certified

    (2)Rated 4.0 out of 5 from 2 reviews

    $28.00 - or subscribe and save up to 5%

    FREE shipping

    Add to cart
  • White · 0.0%

    Italy

    Princess Alternativa Bianco Dry (750 mL)

    The still, dry white in the alternativa range, bottled under natural cork.

    • Vegan-Friendly
    • Halal Certified

    (7)Rated 4.0 out of 5 from 7 reviews

    $25.00 - or subscribe and save up to 5%

    FREE shipping

    Add to cart
  • Red · 0.0%

    France

    Pierre Chavin Pierre Zéro Prestige Merlot (750 mL)

    Bodied, structure, generous notes of ripened red fruits and spices with vanilla aromas.

    • Vegan-Friendly

    (1)Rated 4.0 out of 5 from 1 review

    $29.99 - or subscribe and save up to 5%

    FREE shipping

    Add to cart
  • Sparkling · 0.0%

    Spain

    Senorio de la Tautila Espumoso Blanco (750 mL)

    A dry Spanish sparkling made the brut way, then dealcoholized.

    • Vegan-Friendly
    • Halal Certified

    (9)Rated 4.9 out of 5 from 9 reviews

    $25.00 - or subscribe and save up to 5%

    FREE shipping

    Add to cart
Frequently Asked Questions
Is NON a non-alcoholic wine?

No, and the company is careful about the distinction. It is not fermented and then stripped — it is built from food, on a base of verjus, to do what a wine does at the table. That is why it reads 0.0% rather than under 0.5%.

What is verjus?

The juice of unripe grapes — Semillon from the Barossa Valley, in NON's case. It brings acidity and structure without any fermentation, which is what lets the drinks stand up in a wine glass.

What do the numbers mean?

Each number is a different recipe rather than a different grape. NON 1 is salted raspberry and chamomile, NON 2 caramelised pear and kombu, NON 3 toasted cinnamon and yuzu, NON 5 lemon marmalade and hibiscus, NON 7 stewed cherry and coffee, NON 8 torched apple and oolong.

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