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Free Spirits

A Mill Valley company that takes real oak, juniper and agave apart and puts the flavor back together without the alcohol.

More about Free SpiritsWho they areFrequently Asked Questions

Origin
Mill Valley, United States
Founded
2019
Founder
Milan Martin
Producer’s site
drinkfreespirits.com

13

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  • Any 24 10% off
Any mix of drinks, from any brand.Counted by listing, however many bottles each holds. Works across the whole shop, sale items included, and only the highest tier counts. The discount applies automatically at checkout.

Products

More about Free Spirits

Who they are

Milan Martin spent over a decade at Ogilvy & Mather in London and New York, then ran Grey's San Francisco office, before starting The Free Spirits Company in Marin County. The question he says he started from was whether alcohol needed to be the star of a cocktail at all.

The method has a name — distillate reconstruction. Real materials go in first: American white oak, European juniper, Mexican blue agave. Their essence is distilled off and then the nose, the flavor and the mouthfeel are rebuilt around it, which is why the bottles carry weight in a stirred drink rather than thinning out.

The company is small and still run from Mill Valley.

From around the shop

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Frequently Asked Questions
What is distillate reconstruction?

Free Spirits start from real materials — American white oak, European juniper, Mexican blue agave — distil their essence, then rebuild the nose, flavor and mouthfeel around it. It is a different approach from removing alcohol from a finished drink.

What can I build with the range?

The Bourbon covers an Old Fashioned and a whiskey sour, the Gin a gin and tonic or a gimlet, the Tequila a margarita or a paloma. A Negroni needs three of them: the Gin, the Vermouth Rosso and the Milano.

Why do the bottles list B vitamins?

Free Spirits add a B-vitamin blend they call REBEL to the spirits. The amounts are printed on each label, and they differ between bottles — the Vermouth Rosso carries less than the rest of the range and no B12.

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