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CleanCo

A British brand making an alcohol-free version of every major spirit, founded by Spencer Matthews in 2019.

More about CleanCoWho they areFrequently Asked Questions

Origin
United Kingdom
Founded
2019
Founder
Spencer Matthews
Producer’s site
drinkclean.com

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Mix & Match
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  • Any 6 7% off
  • Any 24 10% off
Any mix of drinks, from any brand.Counted by listing, however many bottles each holds. Works across the whole shop, sale items included, and only the highest tier counts. The discount applies automatically at checkout.

Products

More about CleanCo

Who they are

Spencer Matthews started CleanCo in November 2019, after deciding his own drinking was not doing him any favors and finding that the alternatives on offer were either sweet or sanctimonious. The brief was neither: something you could pour into the same glass, in front of the same people, without explaining yourself.

Where most of the category picks one spirit and does it well, CleanCo went wide early — gin, rhubarb gin, vodka, tequila, rum and whiskey — and became the first to cover the full back bar rather than a corner of it.

The work has gone into texture as much as taste. The usual complaint about a spirit with nothing in it is that it feels thin, and most of what CleanCo has been doing since is closing that gap.

From around the shop

If you like CleanCo

  • Sparkling · 0.0%

    Spain

    Elivo Zero Zero Deluxe Sparkling (750 mL)

    A Chardonnay sparkling in the cava mould — straw-gold, a long bead, dry enough to toast with.

    • Vegan-Friendly
    • Halal Certified

    (2)Rated 4.0 out of 5 from 2 reviews

    $28.00 - or subscribe and save up to 5%

    FREE shipping

    Add to cart
  • White · 0.0%

    Italy

    Princess Alternativa Bianco Dry (750 mL)

    The still, dry white in the alternativa range, bottled under natural cork.

    • Vegan-Friendly
    • Halal Certified

    (7)Rated 4.0 out of 5 from 7 reviews

    $25.00 - or subscribe and save up to 5%

    FREE shipping

    Add to cart
  • Red · 0.0%

    France

    Pierre Chavin Pierre Zéro Prestige Merlot (750 mL)

    Bodied, structure, generous notes of ripened red fruits and spices with vanilla aromas.

    • Vegan-Friendly

    (1)Rated 4.0 out of 5 from 1 review

    $29.99 - or subscribe and save up to 5%

    FREE shipping

    Add to cart
  • Sparkling · 0.0%

    Spain

    Senorio de la Tautila Espumoso Blanco (750 mL)

    A dry Spanish sparkling made the brut way, then dealcoholized.

    • Vegan-Friendly
    • Halal Certified

    (9)Rated 4.9 out of 5 from 9 reviews

    $25.00 - or subscribe and save up to 5%

    FREE shipping

    Add to cart
Frequently Asked Questions
Who founded CleanCo?

Spencer Matthews, a British entrepreneur and television personality, in November 2019.

What is in the range?

Alcohol-free versions of gin, rhubarb gin, vodka, tequila, rum and whiskey.

Why is texture such a focus?

Because a spirit with the alcohol taken out tends to feel thin in the mouth. Closing that gap is most of the difficulty, and most of what the brand works on.

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