A Melbourne partnership between a chef and an entrepreneur, building drinks from food rather than from wine.
NON is Aaron Trotman and William Wade. Trotman had spent time in fine-dining kitchens across Europe and came away thinking the problem was not that non-alcoholic wine tasted bad but that it was the wrong idea. Wade had cooked at noma. Between them they set out to build the experience of a wine glass out of ingredients rather than out of wine.
Everything starts from verjus — the juice of unripe Semillon grapes from the Barossa Valley, which brings acidity without fermentation. From there each drink is a recipe: raspberries cold-steeped for two days, chamomile for tannin and a creamy finish, Murray River salt for salinity. Nothing is fermented and nothing is removed.
The numbering is deliberate. Each is an attempt at a different wine occasion rather than a copy of a grape, and the labels list the ingredients the way a fine-dining menu would.
- Producer
- NON Drinks
- Based in
- Melbourne, Australia
- Founder
- Aaron Trotman and William Wade
- Process
- Never Alcoholized
- Certifications
- Vegan-Friendly
- Sizes
- 750 mL
- Site
- nondrinks.com
