A New York brand of citrus-and-herbal alcohol-free spirits and canned cocktails, each named for what is in it rather than for what it replaces.
Aplós launched in New York in December 2020, founded by David Fudge and Emily Onkey. Both had come out of direct-to-consumer brand building rather than drinks, and the question they started from was a design question as much as a drinks one: if a fashion house made a spirit, what would it be. The name is Greek for simple.
The first release was developed with Lynnette Marrero, the bartender behind Speed Rack and a James Beard honoree, and that collaboration set the house style. Aplós does not imitate gin or whiskey. It builds a citrus-and-herbal liquid with a bitter finish, which is what lets it behave like a spirit in a glass instead of a cordial, and it is formatted to be poured a couple of ounces at a time over ice rather than drunk from the bottle.
The range grew from that one bottle into three, then into a line of canned cocktails built from the same liquids rather than formulated separately. The naming follows the same logic throughout. There is no Aplós gin and no Aplós tequila — there is Calme, Ease and Arise, and what separates them is the botanical each is built around.
- Producer
- Aplos
- Based in
- New York, United States
- Founded
- 2020
- Founder
- David Fudge and Emily Onkey
- Process
- Never Alcoholized
- Certifications
- Vegan-Friendly · Gluten-Free
- Sizes
- 750 mL and 250 mL
- Site
- aplos.world
