Here at BeClink, we promote a healthy and fun life for everyone. For us, choosing to live without alcohol plays a critical role in this lifestyle. Whether someone lives alcohol-free due to their season of life, addiction concerns or they simply want to be healthier, we want to support their decision by providing a variety of different non-alcoholic beverages to choose from. As recent trends suggest, other people believe the same. Over the past few years, non-alcoholic beverages have grown in popularity significantly, as people put down alcohol and choose a healthier alternative.
While there are many different options for non-alcoholic beverages—e.g. water, sports drinks, soda, etc—one of the fastest growing industries are non-alcoholic alternatives. Digital Journal states, “An alcohol-free or non-alcoholic drink is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to zero.” According to Beverage Daily, “The market for non-alcoholic wine and beer is growing in the U.S., Europe and around the world…” By the year 2024, the non-alcoholic wine and beer market is set to witness increase by a 7.6% compound annual growth rate.
There’s no doubt about it: non-alcoholic beverages are growing rapidly in their popularity around the world. But why? Many sources cite the increased health consciousness of upcoming generations, such as Millennials and Generation Z. The Upsider states, “With Millennials and Gen Z drinking less booze than the generations that came before them, many manufacturers, pubs and bars—including some of the world’s top establishments—are developing drinks with flavour, depth and sophistication to cater to them.” As more and more consumers seek a healthy alternative to some of their favorite alcoholic beverages, companies and bars are meeting this demand and providing drinks everyone can enjoy.
When it comes to health reasons, Millennials and Generation Z might be onto something. When compared with its alcoholic counterpart, studies have shown alcohol-free beer to exhibit boosted antioxidants, increased Vitamin B6 and even slower blood coagulation. All of these can help prevent significant heart conditions. Not to mention, alcohol-free beer and wine boast fewer calories, which often lead to obesity and other heart issues.
There’s also the added bonus of inclusivity. Alcohol-free beverages are safe to drink for pregnant women, recovering alcoholics and those unable to consume alcohol because of health or religious reasons. As upcoming generations value the morality of inclusivity, non-alcoholic beverages become more popular because of their availability for everyone.
And of course, there’s the price point. While people choose not to drink for a myriad of reasons, financial can be a top cause. Alcohol is often an expensive choice. However, by avoiding alcohol and choosing a healthier alternative, consumers can save money now… and later. Not only are non-alcoholic options often cheaper, but because of their added health bonus, they can save on medical bills in the long run.
According to the IWSR, statistics from 2017 showed the volume sales of alcoholic beverages in the U.S. declined for the second consecutive year. The younger generations are those making this move away from alcohol. As Millennials and Gen Z take their place in society, they establish a unique cultural shift. This shift involves choosing healthier options, including others and spending money differently. All of these can be found in the shift toward non-alcoholic beverages. More restaurants are adopting alcohol-free alternatives, companies are selling different options and even friends and family are bringing new beverages to their get togethers. Generations shift cultures and cultures shift societies, making alcohol-free the next popular beverage.
Recent statistics and studies show the growing popularity of non-alcoholic beverages, the why behind the trend and the response from producers across the world. As more and more consumers seek a healthier lifestyle, alcohol-free beverages are there to meet the demand. The next question, then, is: will you give alcohol-free wine and beer a chance? Try them out for yourself to see what you think and how these healthier, cheaper, more inclusive options can fit your lifestyle.